3 Test Data Requirements Cosmetic Brands Must Have Before Entering a Major Marketplace
Shopee Mall, Watsons, or Sociolla can no longer rely solely on attractive packaging and promotional strategies. Transparency and validity of product test data are key to gaining acceptance and trust from consumers and marketplaces alike. Without valid laboratory test results, cosmetic products risk being rejected before they even appear on digital storefronts. Therefore, here are three types of test data every brand must have before entering the mainstream market.
1. Toxicity Testing
Cosmetic product toxicity testing is a laboratory test aimed at assessing the potential toxic or harmful effects of cosmetic ingredients and formulas on the human body, both in the short and long term. This test ensures that the product does not contain harmful substances and is safe for use according to its intended use, such as topical application (applying to the skin, lips, hair, etc.).
2. Stability Testing
Stability testing assesses the durability of cosmetic formulas against temperature, light, and storage time. Through this testing, it is possible to determine whether the product remains stable in color, aroma, and texture during distribution and storage. Unstable products have the potential to reduce quality and consumer trust in the brand, especially when shipped to various regions with varying storage conditions.
3. Efficacy or Effectiveness Testing
Efficacy testing verifies the functional claims you include, such as “brightening,” “moisturizing,” or “anti-aging.” Major marketplaces now only accept products with claims supported by scientific data from authorized laboratories. This testing not only meets regulations but also strengthens consumer confidence that the promised benefits are truly proven through laboratory research.
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Ensure Your Brand is Ready to Enter the Mass Market
These three tests are not merely formalities, but the main foundation for ensuring your cosmetic products are safe, stable, and have scientifically proven claims. Through valid test results, your brand can meet BPOM standards while increasing marketplace and consumer trust. Ensure all testing is conducted by an accredited laboratory such as IML Research to obtain accurate, reliable, and officially recognized data.
With strong test results, your cosmetic products are ready to enter the mass market with clear legality and a professional reputation. Through a comprehensive testing process, you not only meet regulatory obligations but also demonstrate a commitment to product quality and safety. It's time to consult with our team of experts now about your product lab testing needs at the number 1 cosmetic testing laboratory!
