Beauty Drinks And Collagen Drinks: The Inner Glow Trend

Beauty trends are no longer focused only on skincare applied from the outside. Today, many consumers are interested in the idea of achieving an inner glow through beauty drinks, collagen drinks, skin supplements, and nutrition based products. These products often come with claims related to skin elasticity, hydration, or overall skin health.

However, for brands, these claims should not simply follow trends. Beauty drinks and collagen drinks still need clear formulation, ingredient safety, proper distribution permits, and laboratory testing to make their quality and claims more credible.

Table of content:

• Why Are Beauty Drinks Becoming Popular?
• What Are Collagen Drinks?
• Product Claims Need Proper Support
• The Role of Laboratory Testing for Beauty Drinks
• Why Brands Need To Be Careful

Why Are Beauty Drinks Becoming Popular?

Beauty drinks are popular because they offer a simple concept: supporting skin appearance from within. On social media, products such as collagen drinks, fiber drinks, vitamin drinks, and liquid supplements are often associated with glowing, hydrated, brighter, or healthier looking skin.

This trend is also connected to the growing interest in inner beauty products, which are consumed to support appearance from inside the body. In 2026 wellness trends, collagen and other ingestible products for skin, hair, and nails continue to gain attention.

For brands, this creates a strong opportunity. Beverage products can be positioned not only as health related products but also as part of a beauty lifestyle. However, the stronger the product claim, the more important it becomes for brands to ensure that the claim has a reliable basis.

What Are Collagen Drinks?

Collagen drinks are usually processed food or supplement products containing collagen, commonly in the form of collagen peptides or hydrolyzed collagen. Collagen itself is a protein that plays a role in the structure of skin, bones, muscles, tendons, and connective tissues.

Cleveland Clinic explains that collagen is the most abundant protein in the body and acts as a building component for various tissues. In product claims, collagen is often linked to skin hydration, elasticity, and the appearance of fine lines.

Some studies suggest potential benefits of collagen supplementation for skin parameters. A 2025 meta analysis of 23 randomized controlled trials found that collagen supplements were associated with improvements in skin hydration, elasticity, and wrinkles overall, but the funding source subgroup analysis showed that results need to be interpreted carefully because significant effects were more apparent in studies funded by pharmaceutical companies.

This means collagen drinks should not be marketed with excessive claims. Brands need to communicate benefits carefully and align them with scientific evidence and applicable claim regulations.

Read also:
Vitamin C Serum: Benefits for the Face, Mechanism of Action, and Stability Testing

Product Claims Need Proper Support

One of the biggest challenges in beauty drink products is claim communication. Statements such as makes skin glow, brightens skin, anti aging, or improves skin elasticity may sound attractive, but they need a clear basis.

In Indonesia, BPOM Regulation Number 1 of 2022 regulates claims on processed food labels and advertisements. This regulation applies to processed food and is related to claims used on product labels and advertising materials.

BPOM has also issued information regarding the registration of processed food containing collagen, explaining that collagen is a non nutrient substance that may be added to processed food according to BPOM Regulation Number 30 of 2021.

For brands, this means beauty drink claims cannot be based only on market trends. Claims need to match the product category, formulation, ingredient level, supporting evidence, and applicable regulations. If the product is categorized as processed food, its claim strategy will be different from cosmetics or medicines.

The Role of Laboratory Testing for Beauty Drinks

Beauty drinks and collagen drinks need appropriate testing so their quality can be measured more objectively. Relevant tests may include collagen or active ingredient content testing, microbial contamination testing, stability testing, pH testing, sugar content testing, heavy metal testing, and food additive safety testing when needed.

Microbiological testing is important because beverage products may be at risk of contamination if production, storage, or packaging processes are not properly controlled. Stability testing is also important to ensure the product remains safe and does not significantly change in taste, color, odor, or quality during its shelf life.

Meanwhile, content testing helps confirm that the ingredients claimed on the label are actually present at the expected level. BPOM also provides the Cek Produk BPOM platform, which includes registered product categories such as health supplements and processed food, making product legality an important part of consumer trust.

Why Brands Need To Be Careful

Beauty drinks are consumed products, so their safety standards should not be taken lightly. If a product contains unsuitable ingredients, microbial contamination, inconsistent active ingredient levels, or exaggerated claims, the brand may face consumer complaints, loss of trust, and regulatory issues.

On the other hand, brands with testing data can appear more professional. Laboratory data helps brands explain product quality more objectively, not only through testimonials or promotional content. This is especially important for products sold online, where consumers are becoming more critical of health and beauty claims.

Conclusion

Beauty drinks and collagen drinks are an interesting trend because they introduce the concept of skincare support from within. However, trends alone are not enough to build a trusted product. Brands need to ensure that formulation, safety, stability, legality, and product claims are supported by clear data.

With proper laboratory testing, beauty drinks can become not only attractive in the market but also safer, higher quality, and more credible.

Support Beauty Drink Claims With Data

If your brand is developing beauty drinks, collagen drinks, or other inner beauty products, make sure your inner glow claims are not based only on trends.

With IML Testing and Research, you can conduct professional product testing to help ensure ingredient content, safety, stability, and product quality before entering the market.

Author & editor: Alphi

References

Indonesian Food and Drug Authority. (2022). BPOM Regulation Number 1 of 2022 on the supervision of claims on processed food labels and advertisements. BPOM RI.
Indonesian Food and Drug Authority. (2026). Cek Produk BPOM. BPOM RI.
Directorate of Processed Food Registration, BPOM. Announcement on the registration of processed food containing collagen. BPOM RI.
Myung, S. K., et al. (2025). Effects of collagen supplements on skin aging. PubMed.
Cleveland Clinic. (2022). Collagen: What it is, types, function & benefits