3 Things to Do Before Launching a Cosmetic Product

Launching a cosmetic product isn't just about attractive packaging or a tempting scent. Behind every successful product on the market is a long process that ensures quality, safety, and consumer trust. Before your cosmetic product is ready to be marketed, there are three important things that must not be overlooked.

1. Ensure a Safe and Stable Formulation
2. Conduct Testing According to BPOM Standards
3. Prepare Data for Marketing Strategy

1. Ensure a Safe and Stable Formulation

The first step is to ensure your product formulation is safe and stable. Conduct product stability and toxicity tests to ensure the ingredients in the formulation do not cause harmful effects and remain consistent throughout the shelf life. This process is crucial to ensure the product remains effective, non-irritating, and safe for consumers to use.

With a stable formulation, product quality will be better maintained until it reaches the user. Stability tests also help ensure the product's color, aroma, and texture do not change during storage. The results of toxicity tests will provide an indication of the safety of the active ingredients and additional ingredients for long-term use.

2. Conduct Testing According to BPOM Standards

Before launching a product to the market, ensure you conduct testing according to BPOM standards. Valid test results not only help expedite the licensing process but also serve as proof that your product meets national safety standards. Comprehensive laboratory testing will strengthen your brand's credibility with consumers and regulatory authorities, while demonstrating your commitment to quality and user safety.

3.  Prepare Data for Marketing Strategy

Test data is not only an administrative requirement but also a valuable asset for your marketing strategy. The scientific information obtained from test results can be used as a strong promotional basis, demonstrating that your product claims are supported by laboratory evidence. This approach will increase consumer and investor confidence, as they know your product is not just a trend, but the result of scientifically proven innovation.

The Importance of Cosmetic Testing in a Trusted Laboratory

Every cosmetic formulation has different potential effects on the skin and human body. Without proper testing, there is a risk of irritation, product instability, and even marketing authorization rejection. That's why laboratory testing is a crucial step before a product is marketed, not only to comply with BPOM regulations but also to maintain consumer trust in your brand.

Entrust your cosmetic testing process to a laboratory with a research team with over 25 years of experience in product research and testing. Every test result is conducted using comprehensive, accurate, and accountable methods, ensuring your product is safe, stable, and ready to compete in the market. Consult your product testing needs today and ensure every formulation passes the test with reliable results.